WeFix London: Charlie Mullins Is Back — And His New Policies Are Setting the Standard

If you follow the plumbing and trades world on social media, you’ll have spotted the buzz around WeFix London — the new venture from Charlie Mullins OBE, the man who built Pimlico Plumbers into a household name. After selling Pimlico in 2021, Charlie and his family have launched something that, honestly, every tradesperson in the country should be paying attention to.

We stumbled across WeFix on Instagram this week, and the policies they’re putting front and centre are genuinely impressive. Here’s why we think it matters — and what it says about where the trades industry is heading.

The Story Behind WeFix

For those who don’t know the history, Charlie Mullins started Pimlico Plumbers in 1979 as a one-man-and-a-van operation. He built it into arguably London’s most recognised plumbing brand before selling to American private equity in 2021. When the new owners franchised the business, many felt the original ethos was lost.

WeFix is the response. It’s a Mullins family affair — Charlie, his son Scott, and grandson Ashley have created what they call a “traditional British family business” built around the values that made Pimlico successful in the first place, but with a modern, multi-trade approach covering plumbing, heating, drainage, electrics, and general handyman services.

Scott Mullins — CEO of WeFix London, continuing the family legacy

The WeFix Policies That Stand Out

What really caught our eye are the customer-first policies WeFix are championing. These aren’t just marketing — they’re commitments that any homeowner should look for when hiring a tradesperson:

No Hidden Fees, No Call-Out Charges

Your quote is your quote. No surprise charges for parking, congestion zone fees, travel time, or admin. In an industry where extras can quietly double a bill, this kind of transparency builds real trust.

18-Month Guarantee on Repairs

Most plumbing companies offer 12 months if you’re lucky. WeFix are going to 18 months on repairs, which is one of the longest guarantees in the industry. That tells you something about their confidence in the work.

Real People, Not Robots

Every call is answered by a real person from their central London office — no automated phone trees, no overseas call centres. When you’re stood in your kitchen with water pouring through the ceiling, that matters more than most people realise.

Full ID and Security on Every Job

Before an engineer arrives, you’re given their name, photo, and vehicle registration. All staff are DBS-checked, uniformed, carry photo ID, and arrive in liveried WeFix vehicles. It’s the kind of security that should be standard across the industry but too often isn’t.

Respect for Your Home

Dust sheets down, protective overshoes on, rubbish removed, property left clean and tidy. Basic stuff — but how many of us have heard horror stories about tradespeople who leave a bigger mess than they found?

Why This Matters Beyond London

Here at Rosebourne Plumbing, we’re based in Wiltshire — a long way from WeFix’s London patch. So why are we writing about them?

Because Charlie Mullins has always understood something that too many tradespeople miss: customers aren’t just paying for the technical work. They’re paying for the whole experience. The phone call, the punctuality, the clean uniform, the clear invoice, the guarantee that means something. These aren’t extras — they’re the baseline of running a proper business.

When a company with the profile and reach of WeFix puts these policies in big bold letters across their brand, it raises the bar for everyone. It says to homeowners: this is what you should expect from your tradesperson. And it challenges the rest of us to make sure we’re delivering on that same level.

Our Take

We’ve always operated on similar principles here at Rosebourne — transparent pricing, qualified engineers, proper insurance, and treating your home like it’s our own. It’s encouraging to see a high-profile brand reinforcing these as industry standards rather than nice-to-haves.

Whether you’re in London and considering WeFix, or you’re in Hampshire, Wiltshire, or Berkshire and looking for a plumber who takes the same approach, the message is the same: don’t settle for less. Ask about guarantees, check for ID, get it in writing, and choose a company that’s proud to put their policies where everyone can see them.

Good on the Mullins family for raising the standard. The rest of us will keep pushing to match it.

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